Press Release

CINCINNATI, Feb. 4, 2010 /PRNewswire/ -- The Procter & Gamble Company (NYSE: PG) support for the relief and rebuilding efforts in Haiti now totals over $2 million.

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P&G product donations total more than $1.2 million with cash and donations from P&G, its employees and retirees, taking the total over $2 million. Product donations include bar soaps, batteries, bleach, diapers, dish detergents, feminine hygiene products, flashlights, laundry detergents, paper towels, shampoos, toilet tissue, tooth brushes, toothpaste, and wipes. Additionally, P&G has committed to providing six million packets of PUR, a technology that purifies contaminated water. This quantity is enough to treat 60 million liters of water (a 3-month supply for 340,000 people).

These product and cash donations are expected to increase over the next two months.

In addition to the Company's efforts, all profits from Tide vintage t-shirt sales at www.tideloadsofhope.com during the month of February will be donated to disaster relief in Haiti, and Tide will match donations up to $250,000. Also, Tide Loads of Hope will be partnering with the Ft. Lauderdale Calvary Chapel and Samaritan's Purse to provide clean hospital bed linens to Haiti.

Although the current focus is on addressing urgent needs, Tide's Loads of Hope program also plans to take its mobile laundry service to Haiti.

"P&G, its brands, and employees are committed to touching lives and improving life by helping the people of Haiti recover and rebuild," said Chairman of the Board, President and Chief Executive Officer Bob McDonald. "We are very thankful for our partners on the ground in Haiti who are delivering critical supplies to meet the most urgent needs of earthquake survivors in Haiti," he said.

P&G's disaster relief team began working with humanitarian relief partners including World Vision, Pure Compassion Ministries, AmeriCares, CARE, Global Medic, and PSI within 24 hours of the devastating earthquake and will continue to coordinate closely with them to assist with relief efforts.

P&G has also announced it is partnering with BET to present a Haiti benefit concert on February 5. P&G's Children's Safe Drinking Water (CSDW) Program will be a beneficiary of donations from the fundraising event to help provide even more safe drinking water for victims of the earthquake. The concert -- "SOS Saving Ourselves - Help for Haiti" -- will be a nationally-televised concert and celebrity telethon supporting several organizations providing immediate relief in Haiti, including Yele Haiti, CARE, Project Medishare and CSDW.

About Procter & Gamble

Four billion times a day, P&G brands touch the lives of people around the world. The company has one of the strongest portfolios of trusted, quality, leadership brands, including Pampers®, Tide®, Ariel®, Always®, Whisper®, Pantene®, Mach3®, Bounty®, Dawn®, Gain®, Pringles®, Charmin®, Downy®, Lenor®, Iams®, Crest®, Oral-B®, Duracell®, Olay®, Head & Shoulders®, Wella®, Gillette®, Braun® and Fusion®. The P&G community includes approximately 135,000 employees working in about 80 countries worldwide. Please visit http://www.pg.com for the latest news and in-depth information about P&G and its brands.

SOURCE Procter & Gamble